Hustling is the new black. It seems that everywhere you turn someone is in “#grindmode” or living the “#hustlelife.” Proudly proclaiming on social media that you are “hustlin’ all day every day” seems like a right of passage on the route to success, or a badge of honor that will land you a TED Talk (or at least a viral YouTube video).
Is constant hustle actually the secret to success? Do you really need to grind it out and take no prisoners to “make it rain” and be successful in today’s world?
I’m calling “hustle” to the carpet, and it’s starting to look a little worn and weathered. Someone needs to tell it to get a life.
I think we can all agree: Creating anything of value takes a ton of time, work, energy, dedication … and some serious balls and va-jay-jay. But there is something about the journey from creation to realization that the whole concept of hustle doesn’t seem to acknowledge … or even care about, for that matter.
Hustle means nothing if your haven’t created anything of value that you can offer to the world. Hustle is a self-serving waste of energy if you haven’t thought of who you can serve and how you will best serve them.
So, before you hop on the hustle treadmill and start doing work for work’s sake, take a moment to make sure you’ve got the massive value part correct before you start taking massive action.
Surprisingly, you may find that when you come from a place of service, you’ll have to hustle a whole lot less to have the type of impact that you truly want.
